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SOLUTIONS FOR PRODUCT DEVELOPMENT



CONCEPT TEST

Guides the development of brands and products that are still in the ideation phase. The Concept Test is appropriate to understand consumers reaction to the new product, even before the prototype is ready.

SENSORIAL TEST

Identifies the user implicit feelings regarding the use of a particular product. Suitable for new product development and improvement of existing products. The results identify the best emotional experience when using the product to create new sensory experiences and sales slogans.


INTERACTION TEST

It helps to understand the experience of your consumer regarding the use of a particular product. Ideal to understand your consumers reactions at the moment of interaction with the products. It guides the development of new products and packages besides helping with adjustments to existing products.

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SOLUTIONS FOR MARKETING AND COMMUNICATION


BRAIN

First database of advertising films analyzed by neuroscience tools. Through periodic analyses of national campaigns, BRAIN is a platform that offers services to help build a more assertive advertising communication.


BRANDING TEST

It reveals the real perception that consumers have of your brand. Suitable for brand identity studies and understanding the unconscious associations that define the perceived value and customer behavior.

ADVERTISING POST-TEST

Assesses the impact of advertising films that have already been finalized. Important to analyze the emotional impact of the aired film and to build learning for future campaigns.

ADVERTISING TEST

Analyzes the performance of storyboard, animatic, narramatic or monster. Ideal for evaluation of brain responses that help you understand the impact of different pre-test materials to define the final shape of the advertising film.


VISUALIZATION TEST

Measures the actual viewing of your brand or product in different types of events and TV programs broadcasted. Appropriate to assess the viewing rate of consumers to advertising materials present in sponsorship actions and product placement strategies.

USER EXPERIENCE TEST

Evaluates the browsing behavior of users of digital interfaces. Used to improve digital interfaces for mobile or desktop environment for better usability through neuroscientific methods.

VISUAL AID TEST

Medical sales material analysis. Recommended to assess the impact of product presentation materials used by sales representatives in their medical visits.

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SOLUTIONS FOR TRADE MARKETING



PACKAGING TEST

Analyzes the impact of packaging design on consumer behavior and the best product display strategies at point of sale. Suitable for leverage the packaging exhibition at the POS and find the best product activation strategies.

MERCHANDISING TEST

Guides on building communication materials at point of sale. Ideal for those who use or want to use communication elements to increase the activation at point of sale.


e-COMMERCE TEST

Analyzes the performance of e-commerce when interacting with consumers. Ideal for implicit behavioral analysis of consumers in online shopping interactions both in desktop and mobile environment.

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Media presence

IMPLICIT DIAGNOSIS OF BRAND TERRITORY.

Forebrain allowed one of the largest pharmaceutical industries in Brazil to indentify the real impact of their marketing campaign on the new positioning for one of their OTC products.

NEUROSCIENTIFIC IMPROVEMENT OF MEDICAL ADVERTISING MATERIAL.

Forebrain helped one of the biggest dermocosmetic brands in the world to improve their sales representative strategy through the enhancement of speech and sales material used by the brand.

NEUROSCIENCE AS TV COMMERCIALS ENHANCEMENT TOOL.

Forebrain has developed a campaign pre-test analysis that allowed a company from the financial sector to improve their advertising film through the application of neuroscientific methods.

NEUROSCIENCE IN THE EVALUATION OF SENSORIAL EXPERIENCE AND CONSUMER SATISFACTION.

Forebrain helped one of the biggest dermo-cosmetics brands to measure implicit emotional response caused by a sunscreen for oily skin.



ELETROENCEFALOGRAFIA

ELECTROENCEPHALOGRAPHY

We measure the brain wave pattern of consumer with a high-precision equipment used in biomedical research. The EEG technique allows us to extract implicit measurements of attention, motivation and memorization.

ELECTROMIOGRafia Facial

FACIAL ELECTROMYOGRAPHY

We capture the activity of consumer facial muscles, responsible for positive and negative expressions. The results show an implicit measure of emotional valence. The electrodes used are so sensitive that capture the electrical activity even when the contraction of muscles is not visible.

PUPILOMETRIA

PUPILLOMETRY

We analyzed the variation of the consumer's pupil diameter, which is an implicit measure of emotional intensity value.


TEMPO DE REAÇÃO

REACTION TIME

We assessed how long it takes the consumer to categorize different stimuli after exposure to several attributes. The reaction time techniques reveal the degree of association between the selected attributes and the evaluated stimuli.

ECONOMIA COMPORTAMENTAL

BEHAVIOURAL ECONOMICS

We perform cognitive tasks that can reveal consumer preferences and appreciation of tested products and brands. Different behavioral economics games provide purchase intent indexes for each element evaluated.

ELETROCARDIOGRAFIA

ELECTROCARDIOGRAPHY

Assessed the variation of consumer heart rate, i.e. detect changes in the speed at which the heart is working. We also understand the speed variation of the heart beats during the experiments with marketing stimuli. Results represent an implied response of attention and well-being and stress.


SALIVAÇÃO

SALIVATION

We measured the variation in the volume of consumer's salivation, which indicates the level of appetitive appeal caused by stimuli of products in the food and beverages sectors. The appetitive appeal, in turn, can be related to the level of likeability generated by the stimulus.

EYE TRACKING

EYE TRACKING

We measure eye movement and the pattern of consumer's gaze fixation. The eye tracking technique allows us to calculate the salience, visualization and engagement indexes for each element or region evaluated.


Partners

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Founded in 2010 by Billy Nascimento and Ana Souza, Forebrain has a highly qualified multidisciplinary team of PhDs and masters in areas of neuroscience, psychology, marketing, information technology and engineering.

Foto Billy

Billy Nascimento is the Brazilian representative of Neuromarketing Science and Business Association (NMSBA), the largest neuromarketing association in the world. Has a PhD in neurophysiology and has developed projects related to the Department of Health. He is currently professor of Neuroscience Consumption's course at ESPM. Billy is Forebrain’s co-CEO working in the Business Development and Innovation areas.

Foto Ana

Ana Souza is a PhD in neurophysiology and works with emotions and human behavior for over 15 years. Has developed projects along with the Brazilian Department of Defense and has participated in several researches in Brazil and Spain. She is currently professor of Neuroscience of Consumption at ESPM. Ana is Forebrain’s co-CEO working in the Science and Operations area.

  • +55 21 2533-6378
  • +55 21 2533-2961
  • contato@forebrain.com.br

  • Rua São José, 90 - Centro
  • Rio de Janeiro - RJ
  • CEP: 20010-020